A 23-minute documentary about life of legendary AIDS activist Ruth Brinker and her legacy of healing people through meals with love in San Francisco. We partnered with Project Open Hand, a San Francisco organization that serves over 2,500 nutritious meals per day for seniors, adults with disabilities, and people with major illnesses across the Bay Area. Project Open Hand was established in 1985 when Ruth began delivering meals with a growing team of volunteers to her neighbors and friends who were suffering with HIV/AIDS. Today, Project Open Hand is an organization with a national impact through its support for access to food and nutrition across the country.
The film is told mainly through archival material that captures the tense atmosphere of the time and is supplemented with reenactments and interviews that produce an aesthetic that represents the 80s era.
Post-production for this project was completed at our remote offices in San Francisco and Los Angeles. Editing commenced at the beginning of the project and included VFX work to visually enhance the story and the presentation of the archival material.
We coupled production and post-production together in order to effectively balance the use of archival with the reenactments and additional photography and to drive the story forward.
A social impact campaign was initiated to direct visitors to donate to Project Open Hand.The campaign encompasses the organization's own social media pages to enhance fundraising efforts and to recruit more volunteers to the cause.
The film has helped raise awareness and donations of over a half a million dollars for Project Open Hand so that the organization can continue to feed more people in need. It continues to be used as part of a national advocacy campaign by the Food is Medicine Coalition.
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